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The benefits of being a strong brand are tremendous. As a strong brand, you command higher pay or fees; you thrive during economic downturns; you get to choose the clients, assignments or positions you want; and you can transition your business or career with ease. Do your brand have clarity, consistency and constancy?
Branding is essential in career management for executives, senior managers, solopreneurs and entrepreneurs.
It is key for:
- Career Management
- Performance Reviews
- Networking
- Marketing Your Business
- Facilitating Hiring Decisions
- Future Performance Opportunities
- Demonstrating Ingenuity
Discover your unique value and streamline your brand! With 77% of executives reporting that they are worried about the security of their positions (2004 ExecuNet Survey), we saw the opportunity to create an innovative, comprehensive platform for successful career management.
Now that a conventional job may last only a few years and work is increasingly outsourced, you must focus on building skills and experiences that ensure long-term employability. Moreover, it's vital to stand out from your competition and proactively market yourself.
It's up to you to communicate your successes, internally and externally, with your network of contacts. You'll need objective expertise to mine your experience and feature material that is relevant to your goals. That's why you'll partner with your coach.
Through our consultative process, we will help you discover your unique brand attributes and unique sales proposition and ensure that it is effectively expressed in your verbal and non-verbal image.
With a powerful personal brand you are prepared for a performance review, executive coaching, being Googled before a meeting, a job search or a consulting opportunity.
SOCIAL CAPITAL PORTFOLIO
Social Capital are the people that you associate with; that advocate for you; that provide information and industry insight; who support you and who refer you to others.
Your social capital is just as valuable as your brand capital. Both social and brand capital directly impact your financial capital. Mark Victor Hansen said it best when he said, “Your network determines your netWORTH!”
Managing your social capital means:
- Being BUILT by association
- Garnering more testimonials
- Having support advocates
- Tapping into the wealth of the mastermind
- Powerful networking time
- Increased profits
- Increase connections
Know what the BEST networking organizations to associate with to get the best return on investment. A social capital analysis provides and I.R.A. look at your time investment and your social capital team.
No more wondering if this is a good organization for me to network or associate with; if this is where I need to be at this time; is this a great strategic alliance.
Your social capital portfolio provides an analysis of your networks; measures your connect-ability factor; and your referral-ability quotient. Know what your unique value is in order to negotiate for powerful alignments in strategic alliances.
What is coaching?
Coaching is a new technology of personal and professional development based on concepts from sports, business, spirituality, psychology and organizational development. It's for passionate people who want more from their personal and business lives. A coach helps them set larger, more rewarding goals, develop a strategy to achieve them and provide support throughout the process. It's not unlike having a personal trainer or an athletic coach... transformational, but in a business and personal sense. The achievement of goals is something that comes more quickly as a result of the coaching partnership.
Why does coaching work?
Coaching works when there are two factors present: 1) The client is willing to grow, and 2) There is a gap between where they are now and where they want to be.
Successful coaching clients know the value of sharing ideas with someone who understands them and is subjective enough not to want a lot for them, yet objective enough not to be biased or self-serving. Talking about options with someone who can listen, is often enough to have it all become very clear.
Coaching works because of three unique features:
SYNERGY: Client and coach become a team, focusing on the client's goals and needs and accomplishing more than the client would alone.
STRUCTURE: With a coach, the client takes more actions, thinks bigger and gets the job done, thanks to the accountability the coach provides.
EXPERTISE: The coach knows how to help business people make better decisions, set the best goals, develop new skills for communicating and restructure their professional and personal lives for maximum productivity.
Where do you start with a coach?
Most coaches begin with a special client meeting or call to get to know each other. The coach wants to hear about the client's goals, needs, and problems. The client wants to get comfortable with the coach. During this meeting, both parties design a list of goals and a game plan to reach these goals.
What happens when you begin a contract with a coach?
- You take yourself and what you want more seriously.
- You take more effective and focused actions immediately.
- You stop putting up with stuff that gets in your way.
- You create momentum to achieve more, be more balanced and develop more powerful management skills.
- You set personal goals that are clear and meet your needs.
- You identify and eliminate the barriers that get in the way of the achievement of goals.
- You communicate about what you need and want from others in a more responsible way.
How can a Manager/Executive use a coach?
Coaching creates an environment where there is freedom from judgment and freedom from expectations that executive behave according to typical corporate mandates. In this environment it is safe to question, to appear vulnerable, to observe, to explore, experiment, to learn and change. That allows the executive to use the coach...
...To reach high targets and quotas. Accomplishing this consistently requires a manager who also coaches a team to work together to reach extraordinary goals.
...For business planning, budgeting and goal-setting.
...To integrate business and personal life for balance.
...To prioritize actions and projects.
...For training, developing and managing staff.
...To turn around a difficult situation.
...To handle business or personal problems.
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